someone to tinker with.


Q:  And you never heard anyone else bring that 
out?

A:  No. No one’s ever brought that out before. But 
we talked about that a lot. When he was naming 
the book, I helped him write it, and we discussed it 
and had a lot of fun with that and he used all the 
puns in conferences and at talks for quite awhile. 
To say “the medium is the message” is to say that 
the milieu that the thing brings with it is the 
message. So let’s say in the case of the motorcar,